NLT-CE website are doing some fantastic things. They recently posted an article entitled A Break-in Plan for First-Time Bible-Readers that is worth your time, as well as many others. I am really impressed with the outreach and promotion that is going on. This is how you promote a Bible translation! Bravo!
Wouldn't you love to see this kind of outreach with some of your other favorite translations? Just reminder, of course, is that the NLT-CE will be officially released in the USA later this year, likely in the Fall. More news on that when it is made available.